Having a social media content plan can save you time and make your social media posts more efficient. Here’s how to start creating your social media content plan: It also helps in choosing the right social media platform. Not all companies succeed on all platforms. For example, B2B companies typically thrive on LinkedIn and Facebook, while ecommerce brands thrive on Instagram and TikTok.

Learn about your audience ie. Age Gender Education Income Interests Geographic Location As you learn more about your audience, you can create buyer personas that you can use to build your content plan and increase engagement.

Set Goals All business and marketing initiatives should have goals to help measure performance. Social media strategy goals include brand awareness website traffic sales and lead generation engagement

Conducting a Competitive Analysis If your competitors are already using social media well, check their profiles to see what types of content work best for them. After all, the audience is the same, so the types of posts they resonate with will likely resonate with you too. However, always keep your posts unique. Do not steal or copy designs from competitors.

Collecting Content Your brand may have already developed some content for marketing purposes. Get all your content and see what you can reuse on social media. For example, if you have a blog on your website, consider the types of blogs you can post on social media to increase web traffic and brand awareness. You can reuse different types of content by creating new content. For example, you can easily turn your blog posts into infographics and videos.

Develop a Content Creation Plan You may not have enough content to reuse in your daily posts, so you need to develop a content creation plan that allows you to spend your valuable time creating social media content. I have. You don’t have to be an experienced designer to create beautiful posts. Instead, you can use content creation tools that allow you to create your own content without hiring a designer. Each month, set aside time to create content for the next month, and always have content ready in case you run out. You can also use follower and customer generated content. User Generated Content (UGC) allows you to get your followers and customers to send you photos and videos of them using your product. Of course, some of your followers will do this for free, but you might need to offer them discounts on your products and get customers to send you photos and videos.

Create a calendar Create a content calendar to plan your social media posts ahead of time and save time. If you plan to post daily on social media, consider using a social media management platform. This allows you to schedule your posts from one place across all platforms. These platforms allow you to track the effectiveness of your posts and analyze different aspects of your marketing strategy to help improve it in real time.

References:

• [Social Media Content]. (n.d.). https://mailchimp.com/en-ca/resources/top-12-types-of-social-media-content-to-create/